KUMHO TIRE U.S.A. ANNOUNCES PARTNERSHIP WITH THE ATLANTA HAWKS | PR Newswire [Video]

The multi-year partnership seeks to enhance the presence of Kumho Tire in the greater Atlanta area and strengthen ties to the community

, /PRNewswire/ — Kumho Tire U.S.A., one of the world’s leading tire manufacturers, today announced a multi-year partnership with the Atlanta Hawks, beginning with this season. Through this collaborative partnership, Kumho Tire seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Atlanta Hawks to foster meaningful connections through marketing efforts.

“The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Ed Cho, CEO Kumho Tire U.S.A.  “Aligning Kumho Tire with the Atlanta Hawks helps to strengthen our connections to the city and deliver a message that we are a Georgia based tire provider.”

Additional partnership elements throughout the season include on-site activation, in-arena and TV-visible signage, radio broadcasts, social activities and community engagement events including opportunities to recognize …