YouTubers KSI and IShowSpeed have joined forces with Ronaldinho, Gary Lineker and Luis Figo to launch the British and American versions of Baller League.
First introduced in Germany by footballers Mats Hummels and Lukas Podolski, in conjunction with entrepreneur Felix Starck, the six-a-side format is going global in 2025 with a host of stars attached to the project.
Baller League’s unique selling point will be the involvement of social media influencers with huge reach.
KSI, who has 24.8 million YouTube subscribers, will be president of the UK tournament.
Streamer IShowSpeed, who has over 60 million followers across multiple platforms, was named as president of the US competition on Tuesday.
Miniminter and Tobi, both part of YouTube group Sidemen, plus streamer AngryGinge are set to try their hand at management in the British event.
Former Brazil and Barcelona icon Ronaldinho, a World Cup winner in 2002, is also part of the …