The consumer packaged goods (CPG) market is saturated with products like food and beverages, clothing, cleaning supplies, and other household goods.
To complicate matters, the price difference between similar products from most brands is negligible, so consumers always switch brands.
The result is a highly competitive industry that is continuously advertising products.
To succeed, companies need relevant, timely, and customer-centric marketing strategies that make their brands stand out.
What is CPG Marketing?
CPG marketing involves strategies and campaigns to increase brand awareness for consumer packaged goods companies. It aims to increase customer leads, conversions/sales, and long-term consumer loyalty.
The marketing needs for CPG food and beverage brands, particularly, are unique from other industries because of oversaturation in the market and the highly competitive nature between brands. It’s also important to note that what worked last year may differ from the marketing solutions you need this year to grow your brand.
Many, if not most, consumer packaged goods brands partner …