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Kentuckiana Junior Achievement chapter adds first sports team to BizTown | Education [Video]

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Corporate Marketing Strategy

LOUISVILLE, Ky. (WDRB) — Junior Achievement has added its first sports team to BizTown. 

The Kentuckiana chapter announced Louisville City FC and Racing Louisville FC as the first sports team to have a storefront in the simulated city.

The new storefront will give students a unique way to learn about the operations of a sports team including marketing, management and community engagement.

“We hope our involvement in BizTown sparks the inspiration for future LouCity and Racing Louisville front office professionals,” Stephanie Burdorf, community engagement manager, said.

BizTown is a simulated town offering elementary students hands-on, real-life experiences like operating banks, managing restaurants, writing checks and voting for a mayor. More than 10,00 students visit BizTown annually.

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