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Ken Sim pitches making Kits Pool a ‘priority’ for corporate sponsorship [Video]

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Corporate Social Marketing

Corporate sponsorship and a fundraising drive are two ideas being pitched by Vancouver’s mayor for raising the money needed to replace Kitsilano Pool.

The popular pool has been shuttered for the summer season for repairs but at 50 years old, it has reached what the park board describes as the end of its service life.

Ken Sim and Coun. Sarah Kirby-Yung are bringing a motion next week asking that “council affirm the value of the iconic Kitsilano Outdoor Pool by committing to an urgent process to reimagine and replace the pool as a priority action for this council.”

The motion notes that off-season repairs were not sufficient to address the pool’s many issues – including the fact that it was leaking an enormous amount of water. While a short-term fix might be achieved over the summer, the motion suggests it is time to “plan for and fund the replacement of …

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