Keeping it in the family, a winning formula to building Bekos brand credibility [Video]

Scooping Gold at The Drum Awards for Media in the Campaign (over $1m) category is Arcelik for its client Beko with its innovative and sustainable Beko Inheritance campaign. Here is the award-winning case study.

Beko is one of the top three large home appliance brands in Europe. Over the last few years, Beko has been committed to the durability of its appliances by investing in quality components and extensive testing. In addition to its strong position in Health and Wellness for over five years, we developed an innovative campaign to establish our presence as a durable appliance company. The campaign aimed to change consumers’ perception of the brand by leveraging their high expectations regarding trust in home appliances.