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Kamala Harris Making Campaign ‘Mistake,’ PR Expert Says [Video]

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Corporate Marketing Strategy

Vice President Kamala Harris is making a “mistake” by avoiding the press, crisis communication expert James Haggerty told Newsweek.

The last three weeks have been smooth sailing for Harris’ campaign. The Democratic nominee has managed to fend off Republican attacks, to keep the momentum of her campaign going with her VP choice of Minnesota Governor Tim Walz, and to secure a growing list of GOP endorsements.

Her campaign has also deployed a successful communication strategy, thus far, exploding onto the social media scene hours after President Joe Biden exited the presidential race. Both the coconut meme and her campaign’s “Brat” rebrand have propelled Harris into digital fame, further bolstering her appeal to young voters. But all of that could change soon, Haggerty said.

Despite packing campaign visits onto her schedule, Harris has largely avoided questions from the press since she was catapulted to the top of the ticket three weeks ago. She gave …

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