John Deere cuts participation in ‘cultural awareness parades’ [Video]

The company announced Tuesday that it is scaling back some social and cultural awareness initiatives after ongoing social media backlash.

MOLINE, Ill. — Amid ongoing social media backlash and widespread company layoffs, John Deere announced Tuesday that it is changing how it participates in social and cultural awareness events, and reviewing other internal policies, in a statement published on social platform X.

In Deere’s statement, the company committed to the following changes:

No longer participating in or supporting external social or cultural awareness parades, festivals, or events.
Business Resource Groups will exclusively be focused on professional development, networking, mentoring, and supporting talent recruitment efforts.
Auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages, while complying with federal, state, and local laws.
Reaffirming within the business that the existence of diversity quotas and pronoun identification have never been and are not company policy.

It follows a similar move from Tractor Supply which announcedin June …

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