Jazz Musician Laufey’s Teen Marketing Strategy, Explained [Video]

I break down and analyze Laufey’s marketing tactics, which have made her the most listened-to jazz singer alive today, and a Grammy winner, at the age of 25. Laufey has been winning the hearts of teen girls systematically on TikTok, and steadily strengthening her brand and fanbase through curated partnerships and events. To me, Laufey is a trailblazer and a blueprint for the modern-day TikTok-age artist. Watch to find out why.