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Jayda Cheaves Defends Controversial Swimwear Ad [Video]

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Corporate Identity

Jayda Cheaves recently launched a new promotional video for her Waydamin swimwear line on Instagram, but it hasn’t been received as she hoped. The video features Cheaves lying on a beach and removing her swimsuit top. As she is about to head into the ocean wearing only her swim bottoms, two young boys steal her top. This has led to confusion and criticism from viewers, who are concerned about the presence of children in what they perceive as a risqué ad. One commenter questioned, “Not butt naked with the kids?” while another expressed, “You don’t have to be a genius to know that this would be received poorly, cause why are you naked and your son is in this video? Like what made you think this would be okay?”

In response to the backlash, Cheaves clarified in her comments that the children were not present during any scenes involving nudity. She explained, …

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