The new look and format from the popular deli-restaurant chain enhances the customer experience while staying true to its roots.
, /PRNewswire/ — Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In partnership with experience agency ChangeUp, Jason’s Deli wanted their environment and brand to more accurately reflect the exceptional quality of their food and service.
The brand refresh, which began rolling out in recent months, is centered on a new core concept: “The Art of Deli-cious.” This captures the essence of Jason’s Deli’s mission — to craft delicious, honest-to-goodness food served with the same care and attention that has made the restaurant a favorite for nearly five decades. The new identity is being integrated across all touchpoints and assets, from the website and app, to packaging, merchandise, and photography, all designed to deliver a more cohesive experience.
“Jason’s Deli is incredibly energized by …