Jasmax announces a new design direction [Video]

Along with a refreshed brand identity, Jasmax marks the close of a successful 2019 with a reinvigorated design direction underscored by a mission to elevate the cultural design conversation in New Zealand. 

Jasmax CEO Sjoerd Post says: “We are living through a transformational stage in Aotearoa New Zealand. There is a growing understanding of Te Tiriti o Waitangi underpinning all that we are and do as a nation-state and a strong national desire to work towards carbon neutrality by 2050. Jasmax has history in both bicultural design and environmentally regenerative design and our future will be about leading in these disciplines.”

Jasmax’s new identity is captured in an architectural manifesto providing a navigational aid for Jasmax moving forward. New Zealand’s renowned production company Exit Films was commissioned to create a short film to capture the spirit of the manifesto and the practice’s vision to strengthen connections between culture, nature and architecture.

Jasmax is internationally recognised as leading …