Jaguar could be facing its own Bud Light moment after online backlash to a new ad Tuesday.
The car brand released a new promotional video debuting its reimagined logo on its X account under the slogan “Copy Nothing.”
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”
The ad did not feature a car throughout its entire 30-second run.
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Shortly after the ad premiered, X users piled onto the company for releasing what they called a “Bud Light 2.0” campaign by appearing to focus on wokeness and modernism over selling cars.
“This just made me want to sell my Jaguar and I don’t even own a Jaguar,” conservative corporate activist Robby Starbuck joked.
Columnist Jon Gabriel wrote, “This is so the wrong timing for this. I can understand the C-suite being conned into this in …