How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Jackalope founder Bailey Spaulding, JD09, partners with Vanderbilt on Conquer and Prevail Pale Ale [Video]

Categories
Corporate Business Marketing

Bailey Spaulding, founder and partner of Jackalope Brewing Company (Harrison McClary/Vanderbilt)

When Bailey Spaulding, JD’09, traded the mountains of Vermont for Vanderbilt’s academic landscape to study environmental law, her wildest dream of launching a craft brewery felt utterly distant.

Then she immersed herself in the collaborative Vanderbilt community, with people who love to nurture and challenge bold ideas.

While working toward her law degree, Spaulding experimented in perfecting her brewing skills—with fellow students as willing taste-testers. She wrote a business plan and studied the legal hurdles involved in launching a microbrewery.

Conquer and Prevail Ale will be sold at Vanderbilt athletic events and Jackalope Brewing. It is scheduled to be stocked by Middle Tennessee Kroger stores in mid-September. The beer will be available for purchase in 45 states on Jackalope’s website later in 2024. (John Russell/Vanderbilt)

Today, Spaulding not only has a degree from Vanderbilt Law School, she is the founder of one of Nashville’s premier craft beer breweries: Jackalope Brewing.

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads