ITV I’m A Celeb announce new twist ahead of launch show set to shake-up the camp [Video]

The anticipation is building as the new series of ITV’s I’m A Celebrity…Get Me Out of Here! is due to air this weekend.

On Sunday evening, ITV audiences will see a new group of campmates bid farewell to their glamorous lifestyles as they venture into the I’m a Celebrity jungle down under.

But it won’t be a smooth start for them, as the celebrities will have to hit the ground running. ITV has teased that the kick-off of this series will be the ‘most competitive’ yet.

After being told to get into pairs, they’ll face a series of challenges, competing against their fellow campmates in a race to cross the finish line first.

During the competition, the celebrity duos will have chances to overtake and strive for victory. The triumphant pair will enjoy special privileges and an easier transition into jungle life.

Not only will they become the first camp leaders, but the two …