A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.
📣So what do you think? Assuming the ruling sticks once the appeals process is all said and done, how do you think Google will respond? Let us know in the comments.
👀 Related: Oops, Google Did It Again — But You Still Need First-Party Data
https://www.washingtonpost.com/technology/2024/08/06/google-antitrust-lawsuit-illegal-monopoly/