Your brand is your business’s most valuable asset. Getting it right can be the difference between success and failure in new markets.
Know It, Show It, Grow It is a 3-part framework designed to help New Zealand exporters build a powerful brand that gets cut through overseas.
Developed by brand guru Stuart Braxton, in partnership with NZTE, it will help you understand your brand’s strengths and weaknesses, refine your brand strategy, and build your brand in your chosen export market.
Stu has 25 years’ experience in international marketing, including nearly 20 years in Apple’s marketing communications group, where he was involved in launching some of the world’s most iconic products and services – such as the iPhone, iPad and iTunes.
In this video, Stu introduces the framework and explains why brand is so critical to business success. Find out more about Know It, Show It, Grow It, including articles, tools and templates to help you define your brand, at https://my.nzte.govt.nz/article/get-your-brand-noticed-know-it-show-it-grow-it-framework