Why is it important?
With interactivity in streaming TV, audiences are given the power to engage with the brands with the click of a remote or scan of a QR code—whether in the moment, or after the streaming session. By connecting the powerful reach of Prime Video with a variety of interactive ad experiences, advertisers can connect with highly engaged audiences, regardless of where they are in their customer journey. From awareness to consideration to conversion, interactivity can help you achieve your ad campaign goals across the funnel, while also unlocking insights on customer interactions, to fuel your campaign strategies.