Integrated Marketing Tips for Nonprofits [Video

This integrated marketing for nonprofits program covers how to unify communications efforts, support business goals, market a nonprofit mission, and speak directly to the target audiences. Using the American Cancer Society’s Relay for Life as a case study, viewers will understand how to integrate marketing, public relations, and social media to increase engagement, support development, and increase nonprofit planned giving.

Traditionally, nonprofit marketing professionals have approached marketing and public relations as separate disciplines. Today, they play equal roles in providing an integrated and cohesive approach to a nonprofit’s overall communication efforts. By incorporating the two efficiently, organizations can build continuity of brand, market their mission and unify all communications by working smarter, not harder.

This program covers how nonprofits can unify communications efforts to support their business goals, market their mission and speak directly to the target audiences: staff, board members, donors, volunteers, and the media. It incorporates a case study using the American Cancer Society’s Relay for Life…

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