The creator economy is now estimated to be worth $250 billion, and creator-driven social media sites, specifically TikTok, have played a huge role in propelling content creation into the big business category. Rival platforms are eyeing new ways to attract and house creators on their sites. Specifically, Instagram has been launching new features geared toward professionalizing the app for small businesses and creators and changing how the site recommends content.
Today, Instagram announced the global rollout of “trial reels” after experimenting with the new feature back in May. Trial reels enable creators to test new and innovative reel ideas on new audiences before expanding to their follower base.
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Trial reels will be shown first only to non-followers so that creators can gauge performance insights such as views, likes, comments, and shares for the first 24 hours after publishing. After monitoring the performance data, creators can …