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INSANE 1970s Disneyland Promotion You Have to See to Believe [Video]

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Corporate Social Marketing

INSANE 1970s Disneyland Promotion You Have to See to Believe

In the late ’60s and ’70s, Disney made an unexpected move—launching a political campaign like no other. But this wasn’t for a politician; it was for Winnie the Pooh. Running for president under the Children’s Party banner, Pooh made promises of ‘hunny in every pot’ and longer recesses. But beneath the surface, this campaign wasn’t as innocent as it seemed.

In this video, we’ll uncover the wild story of how Disney’s lovable bear was used, manipulated, and sold by forces far larger than anyone imagined. From the bizarre TV specials to corporate sponsorships and identity theft, Pooh’s journey to the political spotlight wasn’t just about entertainment—it was about something much bigger.

Discover how a fictional character was caught in a marketing machine that stretched far beyond theme parks, and how this campaign became one of Disney’s strangest ventures into politics.

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