Innovative B2B Marketing Strategies: Turn Brand Awareness into Demand Generation [Video]

🏄Episode 228 of the SaaS Fuel™ podcast is now live!
In today’s episode, we are joined by Andy Culligan, a seasoned marketing leader with a remarkable background in sales development and a knack for aligning sales and marketing strategies.

Andy shares his extensive experience with over 20 SaaS companies and offers a unique perspective on hiring practices, the advantages of a fractional CMO, and strategic growth strategies. We explore the significance of account-based marketing, creative demand generation, and the importance of building real relationships with audiences.

Andy also sheds light on avoiding common pitfalls founders face in marketing and the essential balance between strategy and flexibility as companies scale. Tune in for insights that could transform your approach to growth and leadership in the SaaS landscape.

[email protected]
https://andyculligan.com/
https://www.linkedin.com/in/andy-culligan/

🎥Watch the sneak peek from the interview below
🎙 Subscribe/Follow and check the episode in full on your favorite podcast app: SaaSFuel.com

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