Influencers VS Content Creators: Finding the Right Influence Marketing Partner [Video]

Since the early days, there have been many names given to those stand-out users on social media, many of which seem to match the platform: Viners, Musers, Pinfluencers, YouTubers, and so on. 

A broader term emerged in 2011 that seemed to stick and encompass them all: creators.

Then as Instagram and every Instagram influencer agency began picking up momentum in 2014 and it democratized content, a new word started to take hold: influencers.

Generating and distributing content was fast and easy. We started seeing the emergence of a new wave of social stars, tastemakers, thought leaders, and enthusiasts that amassed big followings on the platform. 

But, are all influencers content creators?

No. The difference between the two is that content creators possess the skills to craft high-quality digital media content. 

Working with an influencer agencyand working with a content creator will produce very different results. So, how do you find the right partner for your campaign? The answer lies in your campaign goals, …