Influencer Marketing on Instagram: 5-Step Strategy Guide [Video]

Using influencer marketing on Instagram can scale your business, increase conversions and boost your brand awareness. But to enjoy the benefits of Instagram influencer marketing, you’ll need to know about the different types of influencers and campaigns. And you’ll need to understand how to find talent, set goals and measure the success of your Instagram influencer marketing efforts.

In this video guide, we’ll share how to do influencer marketing on Instagram so you can build a strategy that works for your brand.
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✨Resources in this video (and beyond):
✦ The 2024 Influencer Marketing Report: In Influencers We Trust: https://bit.ly/3Wfn2qw
✦ The 2024 Influencer Marketing Benchmarks Report: https://bit.ly/3w0I4hY
✦ Mastering Instagram influencer marketing: strategies for success: https://bit.ly/3WfS7KB
✦ What is influencer marketing: How to develop your strategy: https://bit.ly/4a1N3gk

🌱 Chapters in this video:
0:00 Intro: Instagram influencer marketing
00:46 Types of influencers
1:09 Picking an influencer for your brand
1:52 Types of influencer campaigns
2:41 Instagram marketing strategy: Goal-setting
3:05 How to find brand influencers
4:25 Outro: How to do influencer marketing on Instagram resources

💚 See all of your influencer marketing metrics with Tagger by Sprout Social’s end-to-end influencer campaign management tools: https://bit.ly/44fJ3Hv
🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels and influencer marketing efforts easier: https://bit.ly/4bd1z5C

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About Sprout:

Sprout Social, a global leader in social media management and analytics software, empowers more than 30,000 brands to harness the power of social with comprehensive customer care solutions, connected workflows and AI-powered business intelligence.

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