Mastering Influencer Marketing with UGC: Insights from Insense Founder Danil
Join Charley as he sits down with Danil, the founder of Insense and an OG of UGC, to discuss the importance of leveraging multiple platforms like TikTok, Facebook Reels, Instagram Reels, and YouTube Shorts for influence marketing. They explore how Incense enables direct connections with influencers, bypassing traditional agency fees, and share tips on creating effective UGC mashups for campaigns. Learn about the benefits of using influencers as a content department for your business, from market research to organic content production, and hear real-life success stories of brands scaling from seven to eight figures through strategic influencer partnerships. This discussion is packed with practical advice for both businesses and content creators looking to thrive in the world of influencer marketing.
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ABOUT ME: Professor Charley T
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CEO and Founder of Disrupter School, Charley is a renowned expert in Facebook advertising, has helped brands and agencies skyrocket their growth, driving over $1B in revenue.
As one of the top 100 Facebook Advertisers, he crafts industry-leading strategies and teaches these in his comprehensive Facebook Ads MBA Program.
Join Charley to unlock the full potential of your Facebook campaigns through his proven 9-step process, achieving sustainable growth and scalability.
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00:00 Introduction to Influencer Marketing
00:33 Leveraging Insense for Direct Deals
01:36 Maximizing Content Usage
02:48 The Power of UGC and Influencer Mashups
03:49 Strategic Content Investment
05:52 Efficient Content Creation and Management
07:23 The Value of Time and Expertise
09:25 Scaling with Influencers and Agencies
10:25 Critical Thinking in Marketing
18:11 Celebrity Brands and Niche Marketing
20:08 Conclusion and Final Thoughts