The key to convincing somebody is to offer different perspectives and align with their way of thinking. Remember how, in the movie Inception, Cobb and his team plant an idea in Fischer’s mind by making him believe it originated from his own thoughts. Imagine needing to persuade a business owner who makes pockets $1 million in profit to invest $250,000 with you. In his mind, he’s already making good money and sees no reason to make less by giving you a quarter of his profit.
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