🎬 Scaling digital assets and accelerating time to market are crucial for sustaining Genmab’s leadership in the biotechnology industry. During our conversation at #Dreamforce2024, Kanad Chatterjee, Director of Digital Product Management, Omnichannel & Digital Marketing, Genmab, shared how partnering with HCLTech helped them address these challenges.
By creating a templatized, modular content management and digital experience platform on Salesforce Experience Cloud, Genmab can maintain and publish content faster and with better quality — enabling expansion into new markets and launching new digital products more quickly.
🔗 Learn more about our collaboration and watch the entire interview with HCLTech Trends and Insights here: https://www.hcltech.com/trends-and-insights/improving-patient-experience-leading-biotechnology-company
#HCLTechAtDreamforce2024 #DigitalTransformation