Gatorade Canada’s latest campaign features Sarah Fillier, a prominent hockey player and “the first-overall pick in the 2024 Professional Women’s Hockey League (PWHL) draft.” By incorporating Fillier into its roster, Gatorade Canada highlights her commitment to the sport and her notable accomplishments. Furthermore, the campaign aims to showcase her relentless drive to improve, a key theme of her career progression.
In the promotional video, Fillier is shown skating across the ice, with transitional visuals depicting her achievements, beginning from her early career and culminating in her selection as the top pick in the 2024 PWHL draft. As the video unfolds, these milestones serve to emphasize her growing influence in women’s hockey. The ad concludes with Fillier taking a sip of Gatorade, accompanied by the message, “That’s just the beginning. Welcome to the team, Sarah Fillier.” Overall, this campaign highlights Gatorade’s ongoing support for athletes who push the boundaries of their …