Before launching any new venture, start with two foundational steps to ensure success:
First, define your specific audience. Don’t aim for everyone; focus on a niche like solar companies or plumbing businesses. Specializing builds trust and positions you as the go-to expert in that industry, making it easier to close deals and scale.
Second, establish your online credibility. A simple, polished website can work wonders. Use platforms like Wix, Squarespace, or WordPress to create a landing page that showcases your professionalism. When people search for you online, they should find a strong presence that reinforces your expertise.
These aren’t just technical steps—they’re confidence boosters. When you present yourself as someone who’s ready and capable, others will believe it too. Show up with intention, target your ideal market, and let your preparation speak for itself. Preparation and perception pave the way for success.
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