How Zero-Click Searches Are Changing SEO [Video]

Zero-click results have become an almost expected feature of how users interact with search engines today. They give users answers directly on the search results page, essentially nullifying any need to click through to a website.

Now more than ever, people are anticipating Google to give them succinct answers to common questions. This is a huge deal for SEOs and paid media buyers because it changes what inbound digital marketing success looks like.

In this piece, we’ll explore some recent statistics on zero-click searches and discuss how businesses ought to adapt their SEO strategies to align with a zero-click search climate.

Key Highlights

• Zero-click searches now dominate, with 60% of Google searches ending without users clicking through to external websites.
• Featured snippets and direct answer boxes are crucial for capturing visibility in an increasingly zero-click search environment.
• Mobile devices drive zero-click searches, emphasizing the need for content optimized for voice search and mobile SERPs.
• Businesses must focus on structured data and user intent …