How Vinted maximized its Scrapworld presence with a vox-pop video series

Winning The Drum Awards for Content in the Fashion and Beauty category was Vinted with a campaign created by Screenshot Agency. Here is the award-winning case study.

For Vinted’s first showcase at Scrapworld, one of Europe’s biggest streetwear expos, taking place in Madrid, our client knew they wanted to create a robust on-location content strategy that will allow them to extend their presence at the event further and tap into the streetwear communities across social media. Recognizing the challenge of authentically entering these specific communities—a niche yet influential space with highly engaged audiences—we developed a content strategy that leveraged Vinted’s presence at Scrapworld as a catalyst for brand conversations.