How to Win with Gen AI Search with Christopher Penn [Video]

What impact is gen AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space?

In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. They discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing.

Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs. More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic.

He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI.

Watch to find out:
• The impact of gen AI on search traffic
• How to train gen AI to recognize your brand
• The importance of repurposing content to maximize reach

#generativeai #contentmarketingstrategy #b2bmarketing

✅ Find out more head to: https://www.content10x.com/310

🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UCkE5D5LLJjz0mBRwNfU9FHQ?sub_confirmation=1

😀 Let’s connect:

• LinkedIn: /in/amywoods2/
• LinkedIn: /company/content-10x/
• Instagram: @content10x

🎧 Check out my podcast – The Content 10x Podcast, available on all of the podcasting apps, including Apple Podcasts, Spotify, Amazon Music, Stitcher and more.

📕 Grab a copy of my book https://www.content10x.com/book

✉️ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter