How to use Instagram’s ‘best practices’ for creator accounts [Video]

Instagram‘s professional dashboard is getting an update.

If you have a professional Instagram account — if you’re a creator, an actor, a writer, a business, or any of the other dozens of options to choose from — your account looks a bit different than a typical Instagram account. You can have a little hyperlinked tag under your name on your profile, you can see analytics about your grid and story posts, and there’s heightened performance tracking and other tools.

On Tuesday, the social media platform announced that professional users will also have access to a “best practices” section on their dashboard, which is intended to aid creators in engagement, reach, monetization, and optimization. According to Meta’s blog post, users will have access not only to general tips but also personalized help “to give you a sense of how your account is performing.”

“Though anyone can be a creator, succeeding as one takes effort, time, and the right information,” Instagram Creators wrote …