How To Systematically Add Video To Your Sales Funnel (And Increase Sales)

People who watch videos are more likely to convert than non-viewers.

In fact, some retailers claim to have seen a 40% increase in purchases as a result of video.

I know we have. I am all about video. It works.

Today, I teach you how to use video in your sales funnel.

52% of marketers have cited video as the type of content with the best return on investment (ROI).

Overall, video grows revenue 49% faster than non-video content.

Those stats give you plenty of good reasons to add videos to your online marketing campaigns. Here’s how you can use them in your sales funnel.

The Sales Funnel

If you’re not familiar with the concept of a sales funnel, you can think of it as a buyer’s journey. It takes the customer from awareness about the product all the way to the point of purchase.

If you Google “sales funnel,” you’ll find that there are competing ideas about the …