[Steal This] Get the curated collection of our favorite AI Prompts ➡️ https://clickhubspot.com/mst
[Free Templates] Get the templates to budget & map out your marketing strategy ➡️ https://clickhubspot.com/zvn
“Is marketing facing a crisis of faith today?”
Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.
Mentions
Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
Stutz https://www.netflix.com/title/81387962
Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
Grab HubSpot’s free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Timestamps
00:00 Psychiatrist discusses revolutionary approach to marketing.
05:28 Marketing seeks efficiency while facing measurement challenges.
07:22 Importance of taking action without guaranteed outcomes.
13:55 Manage CEO by playing offense, not defense.
18:09 Measurable things make tying dollars to results difficult.
21:54 New skill set for marketers to learn.
22:38 Executives obsess over charts and qualitative feedback.
29:01 Marketing requires faith, uncertainty, and mindset shift.
31:39 Talking to people uncovers game-changing insights.
33:28 Seeking advice, making connections, being helpful.
36:16 Demonstrate value, be memorable, show thankfulness. Period.
39:49 There’s a crisis of faith and mindset.
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
📲Twitter: https://twitter.com/matgpod
📲TikTok: https://www.tiktok.com/@matgpod
📲 Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.