On today’s episode, John Bertino and Steve Picanza from The Agency Guide talk to Shannon, Penji’s Partnership Coordinator, about how to create trust with you clients, controversial opinions on cheesesteaks, and what to do when a client isn’t the right fit.
Three things you’ll learn in this episode:
1. The Importance of Trust and Agency Fit: Both John and Steven highlight the need for trust and strong people skills when vetting agencies. They stress that agencies should not just have the technical capabilities but also demonstrate strong interpersonal skills and transparency in their dealings. Agencies should be willing to listen to clients and not push sales aggressively, which can undermine trust. Additionally, they mention that The Agency Guide prefers to work with niche specialists who are aligned with the client’s specific needs, as they can provide better, more efficient solutions.
2. Matchmaking Based on Compatibility: John Bertino emphasizes the importance of matching agencies and brands not just by their scope of work, but by their personalities and philosophies. He notes that a good partnership requires a balance of alignment and healthy pushback, avoiding mismatches that could lead to difficulties in the relationship.
3. Brand Strategy and Education: Steven highlights that brand strategy is more than just logos and design; it’s about differentiation, alignment with company goals, and impacting multiple areas of the organization, including employee relations and investor trust. Educating clients on the deeper importance of branding is central to their work, helping clients make smarter marketing decisions.
About Steven Picanza and John Bertino:
– Website: http://www.theagencyguide.com/
– LinkedIn: https://www.linkedin.com/in/stevenpicanza/
– LinkedIn: https://www.linkedin.com/in/johnbertino/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: **AGENCYGUIDE15**
– Website: https://penji.co/pricing/
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Penji is an effective on-demand design service that provides unlimited selections of custom designs at a flat monthly cost. Clients are given unlimited design hours and revisions that undergo each project. With dedication to client interaction, Penji is dependable and responsive to all forms of work. Once a project is submitted, Penji is quick to deliver the design in 24-48 hours. Penji is uniquely rewarded for their social impact, in providing internships and opportunities to low income areas. Penji leverages on talent by collaborating with experts in Camden.
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