How to Reach Customers in Niche Industries | Industrial Sales & Marketing Q&A

In this video, I dive into some viewer questions and comments, tackling the challenges of ERP systems in manufacturing and the intricacies of selling refurbished machinery.

Then, I shift focus to niche market targeting, specifically for used equipment sales. I explore strategies like building an ideal customer profile, using tools like LinkedIn and ZoomInfo, and the importance of staying engaged with customers through personalized follow-ups and marketing to ensure repeat business.

I also touch on the recent Google antitrust ruling and what it could mean for online advertising, sharing my thoughts on the situation.

Lastly, I give a quick rundown of the major challenges in industrial marketing today and show off some of the MFG Tribe swag.

Time Stamps:
0:00 – Intro
0:20 – ERP Systems?
0:58 – Niche Market Targeting
6:00 – New Google Rulings
8:03 – Recap of Kyle’s Live
9:16 – MFG Tribe Merch????
10:47 – Conclusion

#IndustrialMarketing #ERPsystems #IndustrialSalesStrategies
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Q&A with kyle how to reach customers in niche industriesSubscribe For More Video Content :
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Connect For Business:
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