Article Performance
Data from Ahrefs
The number of websites linking to this post.
This post’s estimated monthly organic search traffic.
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction:
((Return from content − cost of content) / cost of content) * 100
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%:
(($10,000 - $2,000) / $2,000) * 100 = 400%
Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s pretty hard to put …