If you want to fully optimize your sales funnel, then you need to track micro conversions.
In this article, I’ll explain micro conversions and why you should track them. I’ll also explain how you can track micro conversions without spending one dime on a new tool.
What Are Micro Conversions?
In a nutshell, micro conversions are the baby-steps that people take on their way to make a purchase.
For example, let’s say you’re running an e-commerce site. Somebody visits your website and clicks “Shop Now” to browse through your catalog.
That’s a micro conversion.
Then, that same visitor browses around your catalog and clicks on a product link to view the detail page.
That’s a micro conversion.
When viewing the product detail page, the shopper clicks on the “Add to Cart” button.
That’s a micro conversion.
Later on, that person clicks on the “Checkout” button at the top of the page …