Why Going Viral Isn’t Necessary: The Power of Word of Mouth for Business Success
In this episode, we explore the myth that you need to go viral on social media to build a successful business. With almost a decade of experience in social media, I’ve amassed a significant following, yet the real game-changer has been word of mouth. Learn about the importance of satisfied customers, engaging with your local community, and strategically using social media and paid ads to grow your business. Discover practical tips on how to focus on client relationships and local engagement to build a sustainable, thriving business.
00:00 The Struggle of Gaining Traction on Social Media
00:55 The Power of Word of Mouth Marketing
01:55 Mapping Out the Customer Journey
02:42 Focusing on Local Engagement
03:25 Consistency Over Virality
04:15 Building Real Relationships with Clients
05:19 Leveraging Local Partnerships
06:06 Showcasing Your Business on Social Media
07:01 The Importance of Paid Ads
08:38 Targeting Local Audiences with Ads
09:43 Final Thoughts and Encouragement
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