How to Create the Perfect Email Marketing Strategy [Video]

By Sean Tinney June 17, 2024

Email is powerful. In fact, for every dollar spent on email, you can anticipate a $42 return on investment—if you do it well.

But before you can grow your email list, you need a plan. Think of it like this. When you start your work day, do you just take a willy-nilly approach? Or, do you look at your calendar to see what’s scheduled for the day, look through your emails to see what fires are burning, etc? Most people take the latter approach. And that’s what I am talking about—a plan to guide you on what you need to do, when, and why.

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. But having a plan in your head isn’t always enough—you look at your calendar every morning for a reason—to remember what you need to accomplish.

…