How to create a content strategy for a small business (template included) [Video]

🪄 Repurpose just one piece into WEEKS of content with one of my favorite tools – Riverside. Sign up to Riverside now https://riverside.fm/creators/affiliates/elena-bezborodova and use coupon code ELENA15 for a 15% discount.

TIMECODES
0:00 How to create a content marketing strategy
0:33 [step 1 ]
0:41 — Resources & stakeholders
2:21 — Goals
3:00 [step 2]
3:04 — Content calendar
3:35 — Creating 43 pieces of content out of one video with Riverside
6:26 — Content briefs
6:38 — Target audience
7:16 — Competitor analysis
8:43 [step 3]
8:47 — Content marketing reporting
9:10 — Retrospective sessions

THE CONTENT MARKETING TEMPLATE I USED: https://bit.ly/3T9yu4E

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👋 Hey there! I am a digital marketer and startup advisor with 8+ years of experience. I talk about all things marketing on this channel and share career tips.

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