How to Craft an Online Marketing Funnel that Drives Sales [Video]

What is an online marketing funnel? What are marketing funnels used for? How do you set one up? How do you optimize your marketing funnels? These are all great (and very common) questions.

When it comes to online marketing, your advertising is only as good as the marketing funnel it puts people in.

The simple fact of the matter is, most people aren’t ready to buy the moment they find out about your business. To turn a potential customer into an actual customer, you need to guide them through several buying stages before they’ll actually make a purchase.

Unfortunately, the reason why we call it a marketing funnel instead of a marketing journey or marketing waterfall is that not everyone who enters your funnel will end up buying. At each stage in the buying process, you lose some potential customers, but a good marketing funnel will keep those losses to a minimum and produce the maximum number of …