Are you struggling to implement changes in your marketing strategy? Wondering how to get buy-in from skeptical team members or clients? Explore how to create messages that get people to embrace change inside a business.
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🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-build-messages-that-build-buy-in
– Connect with Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner
⏰ Timestamps
00:00 Intro
01:07 Why Marketers Struggle to Effect Change
04:57 Effecting Change, Step 1: How to Identify Where Change Needs to Happen
25:24 Effecting Change, Step 2: How to Tie Change to Existing Beliefs
36:27 Effecting Change, Step 3: Communicating Change
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