In this video, I address a key question from Founders Equipment and Chemical Sales about whether an independent sales rep representing multiple companies should create separate YouTube channels or consolidate everything into one. I recommend using a single channel for your sales agency, organized with playlists for each principal company you represent. This approach not only streamlines content but also safeguards your efforts by keeping the control under your brand, allowing for flexibility with changing business relationships.
Additionally, I explore the strategic value of creating original video content versus utilizing existing corporate videos. For those new to video content creation, starting with existing videos is practical. However, transforming these into something unique to your brand can significantly enhance engagement and relevance. Personalizing content with your pacing, branding, and style makes it distinct and can potentially improve your content’s performance in search rankings.
#YouTubeStrategy #SalesRepTips #ContentCreation
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