In this interactive whiteboard session with brand expert Funsho Felix, we break down the process of crafting a successful brand strategy step by step. From defining a brand’s core problem to creating its culture, personality, and roadmap, this session is packed with actionable frameworks to help businesses build brands that truly stand out. Perfect for entrepreneurs, marketers, and brand enthusiasts!
📌 Timestamps:
0:00 – Intro
0:36 – The Process to Brand Strategy
1:14 – How to Get Started with Brand Strategy
1:29 – How to Define the Problem of a Brand
17:43 – How to Position a Brand
31:24 – How to Create Brand Culture
32:42 – How to Create Brand Personality
39:10 – How to Create Brand Roadmap
42:10 – Outro