People we like have more influence over us.
This is the law of “Liking”
We can all relate to this.
From the schoolyard playground to professional settings.
The same is true with brands.
The more we like a brand, the more we open ourselves up to what their influence.
Want more customers?
Answer the question…
What can we adjust to be more likeable?
#brandpositioning #targetaudience #targetmarketing