How to Add Humor in B2B Marketing Strategy [Video]

Trying to make B2B content funny can be a gamble.

So, how can you inject humor into your B2B content without being… well, cringe?

1️⃣ Begin by talking to the sales team to identify FAQs and common customer queries.

2️⃣ Observe popular media on social platforms like TikTok, Instagram, and LinkedIn to understand what makes such content engaging and funny.

3️⃣ Borrow successful comedic techniques from B2C companies, adapting their strategies to suit a B2B context and audience.

4️⃣ Take inspiration from the humor styles and formats. Use this template to create your content, humorously answering sales-related questions.

5️⃣ After creating and sharing the content, evaluate the audience’s response and adjust your approach accordingly.

In our latest GTM On-The-Go episode, Tim Davidson, Founder and VP of Marketing at B2B Rizz, talks about incorporating humor in B2B marketing.

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