Artificial intelligence (AI) is seemingly disrupting everything in today’s world, including retail businesses. At Total Retail Tech earlier this fall, retail martech leaders shared their experiences using AI, from implementation to execution to measurement. Nandini Sankara, vice president of marketing and brand strategy and spokesperson for Suburban Propane, spoke with Ron Offir, managing director of retail and consumer products at Deloitte Consulting, about how the propane retailer is using AI to factor weather into its forecasting models.
