How Kinder took its toy building experience into the digital world [Video]

Winning The Drum Awards for Content in the CPG/FMCG category was Gameloft for Brands for a digital experience it created for client Ferrero. Here is the award-winning case study.

Over the years, the digitalization of things has rapidly changed the way we live, the way we consume things. Children are spending more time in digital spaces than ever before, using a range of mobile apps, social media platforms, connected devices, and online games from earlier ages. For half a century, Kinder has been delivering joy through its Kinder Surprise & Kinder Joy by creating light family bonding moments over its toy-assembly found in every chocolate egg. In 2020, Kinder embarked on its journey to digitally transform its toys aimed at providing safe & meaningful content and be part of family playtime.